LuAnne Morrow


[email protected]

LuAnne is experienced in the areas of trademarks, copyright, patent licensing, and trade secret protection.

This includes the prosecution, opposition and licensing of trademarks for clients in the consumer product sectors and numerous other industries.

LuAnne assists clients with brand acquisition, protection and management, Internet and social media law, entertainment, gaming, advertising and sponsorship.

She also has expertise in patent licensing, software licensing and development agreements and franchising.


  • Conducting trademark infringement and domain dispute resolution.
  • Assisting software developers in the negotiation, drafting and review of technology licenses and software development agreements.
  • Acting as intellectual property counsel on a large oil sands development project with responsibility for all intellectual property matters including extensive negotiating and drafting of patent licenses.
  • Financing transactions for numerous film and television projects, and providing legal advice to production companies in the media industries, including drafting and negotiating all production agreements.
  • Reviewing packaging, labelling and advertising, drafting contest rules.
  • Managing significant public authorities' and educational institutions' trademark portfolios, as well as a major amateur sport organization's trademark portfolio, brand licensing and protection actions and sponsorship agreements.
  • Preparing franchise disclosure agreements and drafting, negotiating and reviewing franchise and distribution agreements for both franchisors and franchisees.
  • Providing advice to litigation counsel on intellectual property matters, including infringement matters and ownership disputes.
  • Negotiating, drafting and reviewing website and e-commerce-related policies and agreements including email- and Internet-use policies, website-use policies, privacy policies, blog and social networking site disclaimers and e-commerce sales agreements.
  • Providing advice in the area of protection of trade secrets and confidential information and negotiating, drafting and reviewing confidentiality and non-disclosure agreements.

Beyond our Walls

Professional Involvement

  • Member, Canadian Bar Association
  • Fellow, Intellectual Property Institute of Canada
  • Member, Intellectual Property Institute of Canada Domain Name and Trademarks on the Internet and Licensing Committees
  • Member, ICANN Intellectual Property Constituency committee
  • Member, Licensing Executives Society
  • Member, International Trademark Association

Community Involvement

  • Board and Executive Committee member, Unlocking Potential Foundation
  • Board member and Governance Committee Chair, National Music Centre

Awards & Recognitions

  • Recognized in the 2024, 2023, 2021, 2018 editions (and since 2010) of World Trademark Review’s WTR 1000 – The World's Leading Trademark Professionals (Prosecution and Strategy).
    • “LuAnne expertly navigates her way through oppositions and enforcement matters for demanding international brand owners and is practical yet creative in her guidance.” 
  • Recognized in the 2024 (and since 2010) edition of The Best Lawyers in Canada® (Advertising and Marketing Law and Intellectual Property Law).
  • Recognized in the 2024 (and since 2019) editions of Canadian Legal Lexpert® Directory (Intellectual Property) and in the 2023 (and since 2019) editions (Advertising & Marketing Law).
  • Recognized in the 2024 (and since 2023) edition of Lexpert Special Edition: Technology and Health Sciences
  • Recognized as the 2023 'Lawyer of the Year' in Calgary by The Best Lawyers in Canada (Intellectual Property Law).
  • Recognized in the 2021 edition of Lexpert Special Edition: Technology
  • Recognized in the 2018 edition of Managing Intellectual Property's IP Stars (Intellectual Property).
  • Recognized in the 2014 edition of Managing IP Handbook – (Copyright non-contentious, Trademark, Trademark enforcement and litigation, Trademark licensing, Trademark prosecution, Trademark strategy and counselling).

Bar Admission & Education

  • Alberta, 2002
  • California, 2022
  • JD, University of Calgary, 2001
  • BA, University of Calgary, 1998