Your brand is your identity: Selecting a strong mark
Intellectual property
assets are
complicated
Intangible assets account
for up to 90% of many
companies’ total assets
Wise investment in an IP
strategy is essential to
business success
Beyond IP Strategy helps companies navigate and leverage IP by providing value-driven, proactive programs that are co-created to reduce business risk and support strategic growth, while increasing cost certainty and peace of mind.
Applying a business consulting approach to IP issues, we combine design thinking principles with IP data and analytics to build your strategy.
Value-driven
Based on how your company defines value, we help to develop and execute a plan and a budget for IP investment that supports and drives business success and reduces manageable business risk.
Proactive
We help you build a framework and culture that ensures your regular and intentional IP investments support current and future growth areas and remain strategic, and increases cost certainty.
Co-created
Our experts work together with you to co-create an IP strategy that aligns with your success metrics to produce value, confidence in decision making, and peace of mind.
Our service offerings
- Beyond IP Strategy provides a suite of integrated services and access to a team of experts, without having to build or expand an in-house IP function.
- Our programs and services:
- Are designed in levels to fit the needs of companies at different stages of IP and company maturity.
- Are offered with a fixed fee, and include specific offerings as well as a bank of additional hours of IP strategy services.
- Offer expert strategic business-focused advice, and co-development of an IP strategy, with regular review of implementation.
- Address IP awareness and culture-building, and some of our programs include IP competitive intelligence reports, as well as access to self-serve resources.
- Provide participating companies with ongoing access to extra content for Beyond IP Strategy alumni.
Protect and grow
your market position
Focus on the IP projects
that matter most
Access business-minded
legal expertise
Make IP decisions more quickly
and confidently
Improve your portfolio’s
cost efficiency
Translate insights into a
competitive edge
What can IP do for my business?
Experience
- Advised a manufacturing and design company on IP strategy prioritization for different R&D investments, including providing Board-level guidance and developing a detailed implementation blueprint.
- Advised an investment fund focused on innovative companies, developing a playbook and framework for assessing company IP maturity and negotiating IP clauses in funding agreements.
- Worked with a multinational professional services firm to provide Board-level assessment of intellectual property strategy and review of an existing patent portfolio for an optical semiconductor designer and manufacturer.
- Assisted a number of public research organizations in Canada on elements of their IP strategy and policy, including training, technology-related and license agreements, patent valuation and commercialization, and patent enforcement.
- Advised a post-secondary institution on strategic assessment of two patent portfolios (hydrogen technology and big data), including patent asset assessment and portfolio metrics, market assessment, and commercialization options.
- Advised a global infrastructure organization with its innovation program for technology related to construction optimization software, including license agreements and arrangements with Canadian and U.S. universities.
Key Contacts
-
Curtis Behmann
Partner & National Leader, Beyond IP Strategy
- Location
- Ottawa
- [email protected]
- Phone
- 613.787.3596
Curtis Behmann
Partner & National Leader, Beyond IP Strategy
Services
- Patents
- Industrial Design
- Beyond Consulting
- Technology
- Autonomous Vehicles
- [See more on full bio]
-
Jason Howg
National Business Leader, Intellectual Property
- Location
- Calgary
- [email protected]
- Phone
- 403.232.9415
Jason Howg
National Business Leader, Intellectual Property
Services
- Information Technology
- Technology
- Licensing
- Intellectual Property
- Health Informatics
- [See more on full bio]
-
Beverley Moore
Partner
Services
- Intellectual Property Litigation
- Life Sciences
- Intellectual Property
- Patents
- Trademarks
- [See more on full bio]
-
Geoffrey de Kleine
Partner
Services
- Intellectual Property
- Patents
- Industrial Design
- Health Care
- Consumer Goods
- [See more on full bio]
-
Natasha Gulati
Senior Associate
Services
- Intellectual Property
- Intellectual Property Litigation
- Beyond IP Strategy
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