Sepideh (Sep) Alavi

Counsel, Knowledge & Innovation

[email protected]

As counsel and thought leader of knowledge & innovation at BLG, Sep is passionate about supporting innovative businesses and revolutionizing the way we live.

With a focus on technology and privacy, Sep provides strategic legal advice while managing risk and developing practical business solutions for organizations across a variety of industries. Clients seek Sep out not only for her broad corporate commercial background but also for her previous experience advising executives and board of directors as in-house counsel for a key player in the transportation industry.

A leader in innovation, Sep drives value and discovers new ways to address challenges in a changing digital world. She applies a mindful approach to law and business and has co-founded creative initiatives to meet the growing legal needs of entrepreneurs, early-stage, and growth-stage companies, as well as women-led start-ups.

Sep writes and speaks with respect to many legal issues.

Sep is a member of BLG’s Innovation Team, Driven by Women, is one of the founders of BLG’s Startup & Grow™ initiative, and the founder of EmbodyMthd™.


  • Advises clients on compliance with privacy and data protection laws, including in the transactional, cloud computing, outsourcing, information technology, electronic marketing, big data and artificial intelligence context.
  • Develops cybersecurity and privacy compliance programs for clients, including data mapping, policies and procedures, impact assessments, incident reporting, access requests, product development, and other related controls.
  • Assists clients on complex commercial agreements and international negotiations, including software licensing, supply and service, and intellectual property collaboration agreements.
  • Supports client’s legal risk mitigation with respect to innovations, including autonomous vehicles, digital twins, and artificial intelligence.
  • Advises clients on a broad range of corporate commercial matters, including corporate structuring, corporate governance, mergers and acquisitions, and advertising and marketing.
  • Acts as Lead Corporate Counsel for substantial IT contracting matters for one of Canada's largest food and drug retailers and a BC crown corporation.

Beyond Our Walls

Professional Involvement

  • Member, Biometrics Institute
  • Member, Canadian Bar Association
  • Member, International Association of Privacy Professionals
  • Member, Law Society of British Columbia

Community Involvement

  • Advisory Committee Member, RIX Centre for Leadership – Greater Vancouver Board of Trade
  • Mentor, Mind, Body, Spirit Centre in British Columbia
  • Member, Delta Gamma Alumni Association

Awards & Recognition

  • GC Powerlist: Canada Teams 2019, Issued by The Legal 500, January 2019

Bar Admission & Education

  • British Columbia, 2013
  • JD Law, University of Calgary, 2012
  • BA, University of British Columbia, 2009