a close up of a keyboard

Advertising & Marketing

  • Reviewed the packaging and labelling of various products offered for sale in Canada, and provided advice on compliance with Canadian laws for manufacturers and retailers as well as on issues relevant to trade between the United States and Canada.
  • Reviewed and provided advice on contests, and assisted clients with their related filing obligations, where applicable.
  • Advised and represented telecommunications and other firms in litigation concerning allegedly misleading advertisements, including bringing and responding to injunction applications and appeals.
  • Assisted with the establishment of long-term multimillion dollar sponsorship and supply agreements between universities and colleges in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Québec, and cold beverage manufacturers and other suppliers.
  • Developed loyalty program agreements, including between one of Canada's largest retailers and Canada's largest airline.
  • Drafted joint marketing and promotion agreements between municipal and provincial tourism associations and their strategic corporate partners and members.
  • Drafted conference centre and other naming rights agreements.
  • Facilitated clients’ strategic marketing alliances, supply and sponsorship agreements for Canada's premier resort owner/operator.
  • Handled litigious files concerning gray marketing, passing-off, trademark and copyright infringement, and ambush marketing, including in connection with the 2010 Olympic and Paralympic Winter Games.
  • Advised clients in connection with major events and event-based sponsorships, such as the Commonwealth Games, Les Jeux de la Francophonie, Expo ‘86 and the 2010 Olympic and Paralympic Winter Games.
  • Provided ongoing representation of international, national and local sponsorship and advertising agencies.
  • Reviewed the packaging and labelling of various products offered for sale in Canada, and provided advice on compliance with Canadian laws for manufacturers and retailers as well as on issues relevant to trade between the United States and Canada.
  • Reviewed and provided advice on contests, and assisted clients with their related filing obligations, where applicable.
  • Advised and represented telecommunications and other firms in litigation concerning allegedly misleading advertisements, including bringing and responding to injunction applications and appeals.
  • Assisted with the establishment of long-term multimillion dollar sponsorship and supply agreements between universities and colleges in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Québec, and cold beverage manufacturers and other suppliers.
  • Developed loyalty program agreements, including between one of Canada's largest retailers and Canada's largest airline.
  • Drafted joint marketing and promotion agreements between municipal and provincial tourism associations and their strategic corporate partners and members.
  • Drafted conference centre and other naming rights agreements.
  • Facilitated clients’ strategic marketing alliances, supply and sponsorship agreements for Canada's premier resort owner/operator.
  • Handled litigious files concerning gray marketing, passing-off, trademark and copyright infringement, and ambush marketing, including in connection with the 2010 Olympic and Paralympic Winter Games.
  • Advised clients in connection with major events and event-based sponsorships, such as the Commonwealth Games, Les Jeux de la Francophonie, Expo ‘86 and the 2010 Olympic and Paralympic Winter Games.
  • Provided ongoing representation of international, national and local sponsorship and advertising agencies.

Key Contacts

Stay Up to Date

Subscribe to receive our insights and perspectives on the latest legal developments that will affect you.
Register