The joint investigation conducted by the federal, Québec, British Columbia and Alberta privacy commissioners concluded that TikTok was not complying with Canadian privacy laws regarding the personal information of children.
Despite the platform’s formal prohibition on users under 13 (14 in Québec), TikTok was collecting and using children’s personal information on a large scale for content personalization and targeted advertising. Its only age verification mechanism at registration, self declared date of birth, was easily bypassed, and subsequent detection mechanisms proved ineffective, allowing the profiling of children and the delivery of targeted ads before their accounts were eventually removed.
The commissioners found that TikTok pursued no legitimate purpose that could justify the collection or use of children’s personal information, which is deemed sensitive by default. They also concluded that the consents obtained were neither valid nor sufficient: essential information relating to tracking, profiling, deployed technologies and the potential use of sensitive information was not provided in a clear, accessible or age appropriate manner. The privacy policies were difficult to access, incomplete, available only in English and did not adequately explain the use of biometric information.
In Québec, the CAI identified a heightened lack of transparency: TikTok automatically activated identification, geolocation and profiling technologies without prior notice and did not offer the most protective settings by default as required by law. The authorities also adopted a broad interpretation of “biometric information,” finding that even non identifying data used for age estimation triggers the applicable legal obligations.
Given the heightened emphasis on protecting children’s personal information, which is considered sensitive by default, organizations must exercise considerable caution in assessing the purposes for which such information is collected and in tailoring explanations to the intended audience. It is worth noting, however, that despite the seriousness of the findings, the CAI did not impose administrative monetary penalties, leaving open the question of the severity threshold required for such sanctions. The matter nevertheless resulted in the filing of a proposed class action before the Québec Superior Court seeking compensatory and punitive damages.