Alexandra M. Nicol

Counsel

Montréal
ANicol@blg.com
514.954.3158

Alexandra’s practice is focused on corporate and commercial law, particularly various commercial regulatory matters. She advises clients from a variety of industries on matters relating to:

  • advertising and marketing practices
  • labeling and packaging
  • consumer protection, including consumer credit and e-commerce
  • requirements of the Charter of the French language
  • CASL, privacy and access to information.

Within the firm, Alexandra is the National Leader of our Advertising & Marketing Group and she is an active member of the Financial Services Regulatory, Life Sciences, and Senior Living & Housing Groups.

Experience

  • Advises on national and Québec-focused advertising and marketing campaigns for some of Canada’s leading retailers and financial institutions, and numerous clients in the automobile, financial services, retail, food, cosmetic and pharmaceutical industries, to name a few. This includes advice on advertising initiatives, marketing, gift card and customer loyalty programs, as well as contest rules.
  • Advises clients on compliance issues relating to CASL, privacy and access to information, particularly in the context of marketing programs, commercial operations, transactions and service-provider agreements.
  • Negotiates, drafts and reviews website and e-commerce related policies and agreements.
  • Provides advice to clients on consumer protection and consumer credit matters, and reviews agreements for large retailers, telecommunications companies and financial institutions (including credit card agreements), in order to ensure compliance.
  • Advises clients with respect to the impact of federal and provincial legislation as well as industry codes of conduct governing the marketing of regulated products and services, including, without limitation, food, drugs, natural products, medical devices and cosmetics, as well as professional services.
  • Advises residences for the elderly, residential and long-term care centres as well as other healthcare establishments on regulatory matters applicable to them.
  • Represents clients before, and negotiates with, various federal and provincial government regulatory bodies and industry self-regulating bodies, such as the Office québécois de la langue française (OQLF), the Régie des alcools, des courses et des jeux (RACJ), and Ad Standards, to name a few.

Beyond our Walls

Professional Involvement

  • Member, New York State Bar Association
  • Member, Canadian Bar Association

Community Involvement

  • Member, Salvation Army Advisory Board, Québec Division (2011-2016)
  • Member, Board of Directors, Centre de santé et de services sociaux (CSSS) Cavendish (2012-2015)

Bar Admission & Education

  • Québec, 2003
  • New York State, 2002
  • BCL/LLB, McGill University, 2001
  • B.Comm., McGill University, 1997