BLG Techonology - Online Retail and eCommerce

Online Retail & E-commerce

We increasingly rely on the internet to bring people closer together and allow businesses to market their products and services to consumers from all over the globe. Whether you’re a retailer, franchiser, marketplace, distributor or service provider with an online presence or planning to launch one, it is crucial to have a legal team that offers the practical, cost-efficient advice you need to tackle your business’ important issues.

BLG’s Online Retail & E-commerce team consists of a group of highly experienced lawyers spread across Canada that can help you deploy the right e-commerce strategy and solutions. We understand the regulatory, commercial, tax, corporate and intellectual property issues in this space and advise companies of all sizes and industries on a broad range of topics, including:

  • foundational e-commerce agreements, including terms of use, terms and conditions of sale, website development agreements, hosting agreements, PaaS and SaaS license agreements
  • privacy and data protection (Canada, GDPR, CCPA)
  • online behavioural advertising and marketing
  • loyalty programs
  • promotional contests
  • email marketing (CASL) and other forms of direct marketing
  • patents (software and e-business patents), trademarks and copyright
  • taxation, including commodity tax and international tax
  • cybersecurity
  • consumer protection and sale of goods
  • international trade and import of goods
  • private equity and venture capital
  • defamation
  • domain name disputes


  • Shopify on an injunction served by RageOn for shutting down the merchant's website due to repeated violation of Shopify's Acceptable Use Policy
  • Amazon on multiple labour and employment, privacy, class action and competition law matters
  • A global sports good retailer on multiple eCommerce, product regulation, labour and employment as well as real estate matters
  • Lightspeed POS, a Montreal-based cloud ecommerce platform in its 3 post-IPO acquisitions
  • BDC Capital on its equity investment in Altitude Sports, a web retailer specializing in both urban and outdoor high-end clothing
  • BDC Venture Capital and Investissement Québec in the context of their investment in White Star Capital, a transatlantic seed vehicle based in Guernsey investing in start-up companies in the fields of e-commerce, social media, gaming 
  • An online marketplace and clothing reseller on managing a security incident, preparing the necessary filing to the four Canadian private-sector privacy regulators, and the subsequent privacy class action against the client in Quebec, Canada
  • Pitney Bowes Inc. on the sale of its Document Messaging Technologies (DMT) production mail and supporting software business to Platinum Equity for proceeds of approximately US$361 million
  • PayBright Inc., one of Canada’s leading buy-now-pay-later providers, in connection with its $340 million acquisition by Affirm, Inc., a leading U.S.-based “buy now, pay later” platform.

Key Contacts

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