Jennifer Ponton

Senior Associate

Toronto
JPonton@blg.com
416.367.6285

Jennifer is a lawyer and trademark agent, practising in the area of intellectual property law with a particular focus on trademarks. She has extensive experience acquiring, managing, licensing and enforcing the intellectual property rights of her clients in Canada. She also collaborates with local counsel in foreign jurisdictions to secure and protect her client's rights abroad. Jennifer has appeared before the Federal Court of Canada in trademark infringement and expungement proceedings and before the Canadian Intellectual Property Office to oppose third party marks and secure her client's rights.

Jennifer enjoys collaborating with her clients to devise and implement a branding strategy that minimizes business risk and maximizes brand awareness, thereby allowing her clients to focus their efforts on expanding and growing their businesses. Jennifer works with clients of all types and sizes—from local SMEs and non-profits, to large multinational corporations—operating in a wide variety of industries including finance, healthcare, pharmaceuticals, cannabis, sports, technology, apparel, and food and beverage.

Jennifer is known for her exemplary client service, and is viewed as a trusted business advisor by her clients. She was awarded the Rising Star in IP award at the Americas Women in Business Law Awards in 2019. She is also ranked in the 2020 edition of Expert Guides as a Rising Star in Trademarks.

Beyond Our Walls

Professional Involvement

  • Member, Ontario Bar Association
  • Member, Canadian Bar Association
  • International Trademark Association (INTA) Publications Committee, 2020-2021
  • Instructor, IPIC Trademark Agent Exam Prep Course, 2019

Awards & Recognitions

  • Recognized in the 2021 edition of WTR 1000 — The World's Leading Trademark Professionals (Gold Tier).
  • Awarded the "Rising Star in IP" at the Euromoney LMG Americas Women in Business Law Awards 2019.
  • Ranked in the 2020 edition of Expert Guides as a Rising Star in Trademarks.

Bar Admission & Education

  • Ontario, 2014
  • Registered Trademark Agent
  • JD, Osgoode Hall Law School, York University, 2013
  • MSc, University of Toronto, 2009
  • HBMSc, University of Western Ontario, 2007