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IP Strategy

Transform Your Business for Success with IP Strategy

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Intellectual property
assets are
complicated

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Intangible assets account
for up to 90% of many
companies’ total assets

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Wise investment in an IP
strategy is essential to
business success

IP Strategy helps companies navigate and leverage IP by providing value-driven, proactive programs that are co-created to reduce business risk and support strategic growth, while increasing cost certainty and peace of mind.

Applying a business consulting approach to IP issues, we combine design thinking principles with IP data and analytics to build your strategy.

Value-driven

Based on how your company defines value, we help to develop and execute a plan and a budget for IP investment that supports and drives business success and reduces manageable business risk.

Proactive

We help you build a framework and culture that ensures your regular and intentional IP investments support current and future growth areas and remain strategic, and increases cost certainty.

Co-created

Our experts work together with you to co-create an IP strategy that aligns with your success metrics to produce value, confidence in decision making, and peace of mind.

Our service offerings

IP Strategy provides a suite of integrated services and access to a team of experts, without having to build or expand an in-house IP function.
Our programs and services:
- Are designed in levels to fit the needs of companies at different stages of IP and company maturity.
- Are offered with a fixed fee, and include specific offerings as well as a bank of additional hours of IP strategy services.
- Offer expert strategic business-focused advice, and co-development of an IP strategy, with regular review of implementation.
- Address IP awareness and culture-building, and some of our programs include IP competitive intelligence reports, as well as access to self-serve resources.
- Provide participating companies with ongoing access to extra content for IP Strategy alumni.

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Protect and grow
your market position

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Focus on the IP projects
that matter most

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Access business-minded
legal expertise

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Make IP decisions more quickly
and confidently

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Improve your portfolio’s
cost efficiency

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Translate insights into a
competitive edge

What can IP do for my business?

Create a competitive advantage

Achieve business goals using a portfolio of intangible assets

Build a collaborative culture that maximizes ROI for IP investment

Experience

A copyright infringement matter against two Italian companies, alleging infringement of nautical charts. The matter ultimately settled, but we successfully defended a motion for summary trial seeking to dismiss the action for lack of standing in the Court of Appeal, with leave to appeal denied by the Supreme Court of Canada.
Clients in a number of matters, either sending or responding to cease and desist letters relating to alleged infringement of copyright. Most of these have been resolved without going to court.
A Canadian municipality, where an application was launched against the city for allegedly infringing copyright in a photo. The matter settled.
Advised a manufacturing and design company on IP strategy prioritization for different R&D investments, including providing Board-level guidance and developing a detailed implementation blueprint.
Advised an investment fund focused on innovative companies, developing a playbook and framework for assessing company IP maturity and negotiating IP clauses in funding agreements.
Worked with a multinational professional services firm to provide Board-level assessment of intellectual property strategy and review of an existing patent portfolio for an optical semiconductor designer and manufacturer.
Assisted a number of public research organizations in Canada on elements of their IP strategy and policy, including training, technology-related and license agreements, patent valuation and commercialization, and patent enforcement.
Advised a post-secondary institution on strategic assessment of two patent portfolios (hydrogen technology and big data), including patent asset assessment and portfolio metrics, market assessment, and commercialization options.
Advised a global infrastructure organization with its innovation program for technology related to construction optimization software, including license agreements and arrangements with Canadian and U.S. universities.

A copyright infringement matter against two Italian companies, alleging infringement of nautical charts. The matter ultimately settled, but we successfully defended a motion for summary trial seeking to dismiss the action for lack of standing in the Court of Appeal, with leave to appeal denied by the Supreme Court of Canada.
Clients in a number of matters, either sending or responding to cease and desist letters relating to alleged infringement of copyright. Most of these have been resolved without going to court.
A Canadian municipality, where an application was launched against the city for allegedly infringing copyright in a photo. The matter settled.
Advised a manufacturing and design company on IP strategy prioritization for different R&D investments, including providing Board-level guidance and developing a detailed implementation blueprint.
Advised an investment fund focused on innovative companies, developing a playbook and framework for assessing company IP maturity and negotiating IP clauses in funding agreements.
Worked with a multinational professional services firm to provide Board-level assessment of intellectual property strategy and review of an existing patent portfolio for an optical semiconductor designer and manufacturer.
Assisted a number of public research organizations in Canada on elements of their IP strategy and policy, including training, technology-related and license agreements, patent valuation and commercialization, and patent enforcement.
Advised a post-secondary institution on strategic assessment of two patent portfolios (hydrogen technology and big data), including patent asset assessment and portfolio metrics, market assessment, and commercialization options.
Advised a global infrastructure organization with its innovation program for technology related to construction optimization software, including license agreements and arrangements with Canadian and U.S. universities.

Curtis Behmann National Lead, IP Strategy

We help you use intellectual property to drive business success. Our clients value the strategic guidance and unique expertise provided by our national team of business-minded and internationally recognized IP strategists, IP prosecution, litigation and licensing professionals.

Jason Howg National Business Leader, Intellectual Property

We work with you to develop an IP roadmap that supports your business strategy and aligns with the products, jurisdictions and IP matters that are important to your organization.