Jennifer is a leading Canadian trademark lawyer and a Partner in our Intellectual Property Group. Her practice focuses on helping global companies protect, manage, and enforce their brands in Canada and internationally.
Jennifer counsels a wide range of clients across various sectors, from start-ups to multinational household brands, on trademark strategy, portfolio management, enforcement, disputes, anti-counterfeiting initiatives, and complex prosecution matters. Her work often involves overseeing large, international trademark portfolios, and helping businesses navigate the intersection of legal risk, commercial realities, and evolving brand strategy. Jennifer's clients value her practical, responsive and business-minded approach.
Beyond her client work, Jennifer is actively involved in the global intellectual property community through leadership, teaching, and industry advocacy initiatives, including with the International Trademark Association (INTA) and the Intellectual Property Institute of Canada (IPIC). She is also an active member of the Canadian Intellectual Property Office (CIPO)'s Trademarks advisory committee, and participates in discussions relating to proposed changes to Canadian trademark policy and practice.
Experience
- Successfully defended client’s use of “Locust Lane” name in Federal Court proceeding alleging passing off: Hidden Bench Vineyards & Winery Inc. v. Locust Lane Estate Winery Corp., 2021 FC 156
- Successfully represented client in Federal Court appeal of two Trademark Opposition Board decisions: Beverly Hills Jewellers MFG Ltd. v. Corona Jewellery Company Ltd., 2021 FC 673
- Successfully represented client in opposition proceedings before the Trademark Opposition Board: AutoCanada Holdings Inc. v Autocapital Canada Inc., 2019 TMOB 142
- Manage global trademarks portfolio (25+ countries) for a global cosmetics company, including clearance, global filing strategies and enforcement of trademarks and copyrights
- Negotiated resolution of trademark dispute between cannabis companies
- Successfully defended client’s use of “Locust Lane” name in Federal Court proceeding alleging passing off: Hidden Bench Vineyards & Winery Inc. v. Locust Lane Estate Winery Corp., 2021 FC 156
- Successfully represented client in Federal Court appeal of two Trademark Opposition Board decisions: Beverly Hills Jewellers MFG Ltd. v. Corona Jewellery Company Ltd., 2021 FC 673
- Successfully represented client in opposition proceedings before the Trademark Opposition Board: AutoCanada Holdings Inc. v Autocapital Canada Inc., 2019 TMOB 142
- Manage global trademarks portfolio (25+ countries) for a global cosmetics company, including clearance, global filing strategies and enforcement of trademarks and copyrights
- Negotiated resolution of trademark dispute between cannabis companies
